Every brand has a beginning. Ours started with a thread. A thread that takes me back to childhood memories and leads me to the life I'm building today. Threads carries the nostalgia of where it all began. Noor, meaning light, represents a new chapter in my journey. Together, they became Threads by Noor—a celebration of Indian craftsmanship, thoughtful design, and clothing made to be loved for years, not seasons. Every piece is hand block printed, thoughtfully crafted, and made in small batches with the hope that it becomes part of your everyday moments. For the people who romanticise ordinary days.